Information about the reach of a given keyword can be found, for example, in Google Keyword Planner or Moz Keyword Explorer. It is true that in Google, unless you run an AdWords campaign, this information is limited to quite wide orders photo retouching of magnitude that do not provide accurate information about the number of searches. However, they still give you a point of reference. You can check the competitiveness of phrases, for example, by measuring the authority of pages that are in the top ten search results. You can use the free Domain Authority Checker tool for this.
If the vast majority of websites in the top have this coefficient much higher than yours, the fight for positions will be more difficult. Finally, you need to evaluate the importance that a given keyword has for you compared to others on your list. If I have a narrow list of keywords, I often enter limited information in the table - small, medium, large, or a value from to . In the case of much more extensive lists of keywords, it is worth adopting a slightly more complicated rating range, e.g. percentage. Now it's time for selection. As you can see, today I used the dental industry as an example.