Google Is Trying to Determine User Intent, Which and Google

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arijitkumar
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Joined: Mon Mar 07, 2022 6:28 am

Google Is Trying to Determine User Intent, Which and Google

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Google is trying to determine user intent, which can drastically alter search results for these queries. Yes, your content can still be high quality, but Google thinks another type of contentshould be classified. Jewelry photo Retouching Service And when that happens, your rankings and traffic can plummet (causing huge problems for your business). In fact, we just saw this happen with the December Product Ratings Update, and I've covered the change in intent in a section of this article. More information on this soon.

For example, maybe you were once ranked for the query "widget name" and you had content covering all the best deals on the widget, but now Google is returning content covering how to usethe widget instead based on what it thinks users want to see. It's not that your content was bad, it just doesn't cover what Google wants to give back to users now. Jewelry photo Retouching Service And from a content strategy perspective, you may not have content explaining how to use the widget, so your site no longer ranks at all. By the way, Google is making these changes based on the large amounts of data it regularly sees for these queries. Unfortunately, you cannot control a change of intention. Like relevance adjustments, intent changes can lead to big drops for some sites. Going back to the December Product Advisories update,

I saw a shift in intent happening during the rollout (quite a lot as the update rolled out over three weeks). For some product queries, Google returned either review sites or e-commerce retailers (where you could buy the product). Jewelry photo Retouching Service So, review sites ranked in the top ten suddenly dropped, and retailer websites took their positions. It's not that the review content was bad, it was just that Google believed that users wanted to see where to buy the product for those queries versus the different offers. Again, this change is completely beyond the control of site owners. That said, you can make sure your content can rank for other types of search intent, but you can't force Google to reverse it.
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