The advantage of content marketing is that it has a knack for working for you Real Estate Photo Editing as long as everything you create is designed with the user in mind. But content marketing that works is different from content marketing that works . A working content marketing strategy is one that has actually been optimized to deliver maximum business value regardless of what metrics you land on for your guiding principles. It's different from content marketing which just works because it's not built with the indescribable goal of increasing engagement and gaining brand visibility. Instead, it's designed to meet more specific business needs. The Real Estate Photo Editing fundamental attribute that separates the functional from the non-functional is the fact that each piece of content plays a specific role in the main funnel. The funnel is clearly defined, and while it will inevitably be tested and repeated, and experiments will take things in unexpected directions, we don't take a shotgun approach. Instead, we aim for specific goals and measure the results.
Advertising Continue reading below How do different types of content Real Estate Photo Editing fit into a functional content marketing strategy? There are many ways to think of the lead funnel or purchase funnel, but I've found this rough psychological model to be very helpful so far: Exposure Education Humanize emotional decision Rational rationale purchase Integration Loyalty Expansion Advocacy Let's go through it piece by piece. 1. Exhibition While exposure is the stage where someone first gets to know your brand, the focus of this content should be more than that. You can probably guess a few of the content types that belong here: Guest posts Real Estate Photo Editing on popular media. Blog posts designed to capture long-tail search traffic. Expert review articles that collect contributions from a diverse number of contributors, and the inevitable cross-promotion that goes with it. Content designed to go viral by focusing on the extraordinary or memorable.
Advertising Continue reading below We could talk all day about how to Real Estate Photo Editing create content for exposure (and that's what the majority of us in this industry spend most of our time talking about), but here I'd like to point out something equally important, the need for exposure to lead. to recognition. We often call this stage of the funnel “Awareness,” but it really is jumping the gun. We can easily gain visibility without gaining notoriety. It's essential that exposure is leveraged to create an association in the minds of the public between your brand, personal or otherwise, and the topics and values that are most directly relevant to your brand. I'm not saying Real Estate Photo Editing you should try to insert a tagline into a blog post. I argue that you need to make an impression memorable enough that visitors want to know who you are, and tackle a topic in a way that's "sticky" enough to be associated with your brand, instead of just being an interesting piece of information that could come from anywhere.
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