After a long wait, Google is starting to roll out its new Ghost Mannequin Effect Search Console with a significantly updated user interface and up to 16 months of data. Google Search Console has always been one of my favorite SEO tools. Having had one of my sites in beta for the past few months, I found myself relying on it even more. It will be great to have so much data available for all the websites in my Google Search Console account. Even with Google's Search Console extended data, the data is still normalized and averaged over time; however, it is some of the best directional data available from any tool. With proper filtering, you can find truly actionable insights that can't be found anywhere else. Here are a few things you can start looking into as soon as you see the new Google Search Ghost Mannequin Effect Console in your account. 1. Brand search and non-brand search Understanding the breakdown of your brand versus non-brand is critical on many levels. Excluding brand impressions and clicks from your search metrics reveals the true visibility of your SEO efforts.
Similarly, only looking at brand search in the 16 months now Ghost Mannequin Effect visible in Google Search Console can yield valuable insights into a brand's strength. This metric can answer important questions, such as: Does the brand get more impressions over time? Is the brand's CTR relatively stable? Are there any variants of the mark that do not rank in a few positions? And, when combined with Adwords performance data, how does brand bidding impact the CTR of an organic brand listing? Filtering Trademark Searches You can search for your brand name by choosing Queries Containing and typing it into the field. Tip: The query you're filtering shouldn't be Ghost Mannequin Effect the full brand name, as it should catch common misspellings as well. For example, I truncate the monkey to “monk”. trademark search example Filtering off-brand searches Use the Queries Not Containing filter to exclude the brand name from the search and show only non-branded keywords. 5 Actionable Reports from the New Google Search Console.
2. Homepage or non-homepage Similar to the branded search filter, showing Ghost Mannequin Effect homepage traffic versus off-homepage traffic can illuminate the effect of an SEO campaign. Advertising Continue reading below While for many big brands a lot of the traffic will land on the homepage, it's important that non-homepage pages also rank and receive search traffic. Filtering searches on the home page only You can create a homepage-only search report by choosing “The URL is exactly” and entering your Ghost Mannequin Effect homepage URL in the field. 5 Actionable Reports from the New Google Search Console Comparison of off-homepage search reports You can also compare the traffic of two specific pages if you have changed a URL in the last 16 months:
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