As a PPC marketer, you can create campaigns and PPC strategies to Uruguay Mobile Number List compete in the auction. Your campaign includes what you want to advertise, your ad copy, keywords relevant to your ad, and your target audience. Depending on the platform you use for PPC, you can define many other settings. For example, you can use automatic or manual bidding, which means you can choose to bid or let the algorithm do it for you. You can also target different devices and choose where your ad will appear. When an instant auction occurs, the search engine analyzes several factors to determine the winner: Keyword Bid: This is the amount you are willing to pay for a click on your ad.
The auction winner is not always the highest bidder, and when you win, you may not pay the highest bid. Relevance: Search engines don't want to give coveted space to irrelevant ads. It analyzes the relevance of ads based on keywords, ad content, and click destinations. Past performance: Search engines want people to click on your ad. If you've generated clicks in the past, you're more likely to receive impressions in the future. If your ad is not performing well, it may not be relevant to your keywords or audience. Auction winners are shown to searchers and have a good chance of getting clicks. If someone clicks on your ad, you only pay for your position. Why Use PPC Advertising.