Lesson in Branding From Your Favorite Bands of the ‘60s and ‘70s

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siraj
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Lesson in Branding From Your Favorite Bands of the ‘60s and ‘70s

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n addition to stoned washed jeans and plain ol’ getting stoned, band logos were a huge part of ‘60s and ’70s culture. Printed on posters, t-shirts, and even tattooed on people’s skin, fans loved to sport the logos of their favorite musicians. An emblematic design was vital to establish a band’s image. We’ve analyzed our favorites to figure out how adopting the same elements of typography, iconography and graphic design can help your logos rock on. The Doors The Doors logo Designer unknown Considering Jim Morrison’s prophetic appreciation of words, it is no wonder The Doors’ logo depends on typography. The absence of an image brings all attention to the word “doors,”

a name which philosophically alludes to Aldous Huxley’s Doors of Perception. The simple, bold geometric shapes, the reflective double o’s—which are also a clever allusion to literal doors—and solid white text messagte service coloration add to the word mark’s loadedness. Lastly, the swirly font of “the” pays homage to the era’s psychedelia and is a telltale marker of the ‘60s. This small but important change in typeface serves to associate the band with a distinct style and time period, ensuring they don’t get lost in the expansive history of sound that we call music. A typographic logo is great if you want the focus to be on the name of your brand. Be wary of font choice—a typeface should be memorable and also speak to the elements of your brand personality. Is your target audience the parents of small children? If so, perhaps stay away from a font that is heavy and loud. Sell subwoofers? Make it heavier and louder! Pink Floyd Pink Floyd Dark Side of the Moon Designed by Storm Thorgerson One

of the most iconic images in the history of rock and roll, Pink Floyd’s Dark Side of the Moon album cover has become synonymous with the band’s image. Storm Thorgerson was given the difficult task of putting a face to one of the best albums Pink Floyd put out. In an interview with Rolling Stone, Thorgerson admitted Pink Floyd told him, “Do not harm our song. Do not murder our tune.” Luckily, Thorgerson’s abstract image was a success. It’s like a simplistic interpretation of one of Roger Dean’s or Salvador Dali’s otherworldly landscapes, which nicely compliments the galactic guitar solos and vibey ethereal lyrics of the album. The triangle can stand in for a myriad of spiritual meanings, and the rainbow spectrum creates depth within simplicity. The black background prevents the cover from being too overpowering. Overall I cannot think of a logo that is more emblematic of a band’s sound. An artistic logo associates your company name with its values in a very refined, subtle way. But, just like with painting, it has to be done right. Find an artist whose style you respond to, and spend time making sure sure they understand your company vision. A thorough design brief is necessary to prevent your artistic logo from becoming a Picass-oh-no! The Rolling Stones The Rolling Stones tongue logo Designed by John Pasche You’d be lying if you said you never owned a t-shirt, sticker, bag, or any other a
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