Influencer day. How to do marketing with influencers?

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Bappy
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Joined: Thu Jul 28, 2022 8:58 am

Influencer day. How to do marketing with influencers?

Post by Bappy »

On November 30, the day of the influencer is celebrated . When did this day begin to be celebrated and why? As is well known, in recent years social networks have been gaining more and more prominence and with them, the figure of influencers . This day has been celebrated since 2016. Influencers are a new profession that emerged from social networks and are people who have influence and many followers on the networks, as their name suggests. How is the profession of the influencer? Influencers are already a profession given their ability to influence their followers. As we said in our blog about "the marketing trend with influencers" , they are public figures who earn money through advertising and their image.

Many brands of clothing, food..etc. They use these influencers to reach a certain target audience that is their “potential customer” or “buyer persona” . Through a social media post, they can get an increase in sales or brand awareness. How to do marketing phone database with influencers? As we said, these influencers can influence a certain audience. María Pombo and her followers are not the same as El Rubius. They are influencers/youtubers, yes, but the audiences that follow them are completely different. Here lies the importance of choosing the influencer and good management of a brand's social networks . The benefits of working with influencers are many: brand awareness, launching a new product, increasing sales...etc. But, if the strategy is not developed in the right way, the campaign will be a waste of money and time.

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It is very important to have a marketing agency that knows how to analyze your product, budget and message to find the ideal influencer for your brand. To do this, we will have to ask ourselves, who is your buyer persona? Which influencer do my brand's potential clients follow? Once the perfect influencer has been achieved, it is time for the economic negotiation and campaign strategy to be carried out. The day of the influencer or microinfluencer? Yes, micro-influencers are also included in this day of the influencer , since although their followers are much smaller, but on many occasions the ROI is much higher. Fewer followers and higher engagement and credibility. If you have a new food product or restaurant, why not have a microinfluencer specialized in this niche or foodie? As you can see, the options to carry out a campaign with influencers are varied , why not have specialists to guide you in the process? Do not hesitate to contact us for more information.
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