For Julie Barile, marketing is traditionally the means

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Bappy
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Joined: Thu Jul 28, 2022 8:58 am

For Julie Barile, marketing is traditionally the means

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which an organization communicates, connects and engages with its target audience to convey brand value and, ultimately, to sell its products and services. However, since the advent of digital media, particularly social media and technological innovations, it has increasingly become about building deeper, more meaningful and lasting relationships with the people who want to buy your products and services. According to María Elena Bianco ,

marketing includes research, selection, communication (advertising and direct mail) and often public relations. Marketing is to sales as farming is to a farmer. Prepare an phone database audience to receive a direct sales pitch Renee Blodgett says that marketing is an ongoing process of exchanging communications with customers in a way that educates, informs, and builds a relationship over time. The “over time” part is important as only over time can trust be built.

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Trust builds a community organically around products and services, and customers become as excited about the products as you are, becoming loyal advocates, evangelists, repeat customers, and often friends. Mark Burgess states that marketing is the process by which a profitable business translates customer needs into revenue. Sam Decker says: Marketing is making connections between customers with your products, brand(s) and business so that they are likely to buy from you. Or as Regis McKenna said, “Marketing is everything.
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