How to Use Ebooks Strategically and Reach Your Content Marketing Goals Have you written an ebook yet? Some of the most-respected content marketers have embraced ebooks for marketing their businesses and as a source of income. Their goals vary, and so do the formats they prefer. Some use PDF-style ebooks they create and sell from their own websites, and some publish EPUB-style ebooks they upload and offer on Amazon, Barnes and Noble, and the iBookstore. Let’s briefly review the two prominent ebook styles, and how either (or both) might serve your business goals … Then, read on for inspiration and ideas directly from a few accomplished ebook authors. The basic differences between PDF and EPUB ebooks PDF ebooks are easily created on any computer you own. Once created, you can share them on your website, in emails, and in social media.
PDFs are readable Phone Number List on computers, tablet devices, and even smart phones. They’re a great solution if your ebook is graphics-heavy. They’re also the ideal format to use if you’ve never written an ebook before, because they’re easy to put together and share. EPUB-style ebooks can be created on any computer you own — but they require a few more steps. These type of ebook include MOBI files for Kindle (a proprietary file-type for Kindle), and EPUB files for iPad and Nook (a more universal file-type for basically any reading device except Kindle). They’re readable on computers, tablet devices, and smart phones, but they differ from PDF ebooks in the way they’re read. EPUB-style ebooks feature flowing text that can be enlarged or changed by the reader.
They’re created with a fluid and flexible format, then uploaded to a third-party website where you can share or sell them. These sites include Amazon, Barnes and Noble, and Apple’s iBookstore. Ebooks see you through every business cycle Ebooks can be constant marketing companions that boost your business through every cycle of its growth. They can also be powerful sources of income (as you’ll see below). Ideally, you’ll embrace them early on, so you can reap the benefits of having a library of ebooks that help spread your message at every stage of your growing business. Let’s take a look at the places in your company’s lifecycle where ebooks can help your business grow.
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