How to humanize your brand with a marketing cartoon video

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zahanara
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Joined: Sat Feb 26, 2022 6:07 am

How to humanize your brand with a marketing cartoon video

Post by zahanara »

If modern marketing has proven anything, it's the fact that you can find an ally for your efforts even in unexpected places. A bad review can turn into a playful message, topicality (and seriousness) can offset ingenious advertisements and, believe it best, marketing cartoon videos can help humanize your brand . Now, that last part seems counter-intuitive, right? How can fictional and wacky characters make a brand more human? If you had to show your human side to Mobile Phone Number List your audience, you wouldn't choose cartoon marketing videos - it's work for real people! You would think so, but you would be wrong. Cartoons can go a long way in giving a human touch to Mobile Phone Number List your marketing efforts.

It is one of its most unexpected allies, but so damn effective that more and more companies are betting on it. Here's how and why you should also use marketing cartoon videos. Ready to start your video? Get a personalized quote Bring humanity out of the message To Mobile Phone Number List think that the Mobile Phone Number List human touch comes from a real human face is too simplistic. While this is obviously the easiest way, it's the wrong approach. To believe that what you show on screen is what matters is to forget one of the Mobile Phone Number List key aspects that makes companies feel “human”: the message . What you say is as important as what you put on camera. You can use real actors and still feel fake (I'm looking at you, seen in TV commercials !).

It's because what you say and the Mobile Phone Number List way you say it feels scripted, forced, and unnatural. Caring about the message is the cornerstone to establishing a sense of trust among your target audience. So having real people, cartoons or puppets on screen only matters if your message is able to sound reliable and relatable. If your target audience can relate to the Mobile Phone Number List problems your product or service is supposed to solve, they'll see your brand less as "a group of greedy faceless people after my money" and more as "people who've had problems like mine but I found a working solution. Thinking like this will free you from the constraints of working with real actors and real locations and put you in the Mobile Phone Number List right.
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