Definition of the CTR metric CPC is cost per click

[whatappnumber12]

But of course, you shouldn't count on a high CTR if the RK is not configured for the right audience. The CPC indicator - the average cost of a click on an ad - can be used to determine how effectively the budget is spent and whether the advertiser is overpaying for user conversions from advertising. CTR and CPC are interrelated: the higher the CTR of the ad, the cheaper the click will cost. And vice versa. Average CPC is also affected by: what time are the ads shown? Users are not equally active throughout the day, so the price per click is usually different at night, day or evening; competition.


The higher it is, the more expensive the transition by advertisement; geolocation — it Montenegro Email List matters which cities the ad is targeted to, because competition depends on the region. For example, the CTR for Kyiv will be higher than for other cities. Determination formula: advertising costs / number of clicks. For example, UAH 150 (RK budget) / 10 (number of transitions) = UAH 15 — average CPC. CPM is cost per thousand impressions In Internet advertising, there are two main payment models: for 1 click and for 1000 impressions. The second option is distributed when setting up banner advertising.



CPM is set by the advertiser himself before running the ad. It is important to consider: if you specify a very low bid, there will be few views, which will directly affect the result. For the display of banners according to the CPM payment model, funds are deducted if at least 50% of their area is in the user's visibility zone for one second, for the display of videos - for two seconds. Determination formula: advertising costs / number of impressions * 1000. For example, UAH 8000 (expenses) / 85000 (impressions) * 1000 = UAH 94 — the cost of a thousand impressions.